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Highmark Lighting and Signage

Hospitality & Restaurants

Hospitality & Restaurant Sign Installation Across Florida

Hotels, resorts, restaurants, and entertainment venues across Florida trust Highmark for professional sign installation, permitting, and ongoing maintenance. From International Drive to South Beach, we handle every market.

Highmark crew [action] [sign type] at [industry type] in [Florida city

Signage for Florida’s Hotels, Resorts, and Restaurants

Florida’s hospitality industry is the largest in the United States, and it runs on visibility. A hotel on International Drive in Orlando, a resort on Clearwater Beach, a restaurant in Wynwood, or a franchise location on every major highway exit — they all depend on signage to attract guests and diners. When that signage is dark, damaged, or missing, it costs the business real money every hour.

Highmark Lighting and Signage installs and services signage for hotels, resorts, restaurants, and entertainment venues across the entire state of Florida. We handle everything from a single restaurant monument sign installation to a statewide hotel flag change involving dozens of properties. Our scope covers building-mounted letters, monument signs, directional wayfinding, menu boards, drive-through signage, and interior brand elements.

Hospitality signage comes with its own set of challenges. Hotels and resorts often have high-rise building letters that require specialized equipment and hi-rise installation techniques. Restaurants on busy commercial corridors need signs installed quickly to minimize disruption to neighboring businesses. Franchise conversions involve corporate brand standards that must be executed precisely. And all of it requires permitting in Florida’s municipality-by-municipality regulatory landscape. We handle the permitting in every Florida jurisdiction — tourist corridor overlay districts, beachfront regulations, historic district review boards, and standard commercial permitting. Your sign project moves forward without paperwork delays.

Florida’s hospitality industry is concentrated in tourism corridors and metro markets, but restaurants and hotels operate in every community across the state. Highmark’s active hospitality sign markets include Orlando and International Drive, Kissimmee and the I-192 corridor, Daytona Beach, Miami Beach and South Beach, Fort Lauderdale, Tampa, Clearwater Beach, St. Pete Beach, Sarasota, Naples, Key West, Jacksonville, Amelia Island, St. Augustine, Panama City Beach, Destin, and Pensacola Beach.

Our team has the background and experience to handle complex jobs, such as the following:​

Building-Mounted Letters & Logos

Hotel and restaurant identification letters on building facades, including high-rise installations on multi-story hotels. Front-lit, back-lit, and halo-lit channel letters and dimensional logos.

Monument Signs

Freestanding monument signs at hotel, resort, and restaurant entrances. Illuminated and non-illuminated configurations in stone, brick, aluminum, and composite materials.

Menu Boards & Drive-Through

Restaurant drive-through menu boards, pre-sell panels, lane directional signs, height clearance indicators, and order confirmation displays. Digital and static configurations.

Directional & Wayfinding

Hotel property wayfinding systems including parking directional, lobby wayfinding, pool and amenity directional, conference room signage, and ADA-compliant interior signs.

Pylon & Pole Signs

Highway-visible pylon and pole signs for hotels and restaurants along I-95, I-4, I-75, the Turnpike, and major Florida highway corridors. High-reach installations using our Elliott bucket trucks.

Interior & Brand Elements

Lobby brand walls, dimensional logos, restaurant interior signage, event space identification, and hospitality brand graphics coordinated with interior renovation projects.

Why Hospitality Clients Choose Highmark

  • Hi-Rise Capability — Our Elliott H110 bucket truck reaches over 100 feet. We install building-mounted hotel signs at heights most sign companies can’t reach without renting a crane.

     

  • Tourism Corridor Permitting — We know the sign codes in Orlando’s tourist districts, Miami Beach’s regulations, and every beachfront municipality’s overlay requirements.

     

  • Own Equipment Fleet — No rental delays. Our trucks, lifts, and support vehicles deploy on your timeline, not a rental company’s availability.

  • Franchise Rollout Experience — We manage multi-location restaurant and hotel sign programs with consistent quality and a single project manager.

     

  • Minimal Business Disruption — We schedule installations to minimize impact on hotel guests and restaurant customers. Early morning, late night, and mid-week scheduling available.
  • Statewide Florida Coverage — From Pensacola to Key West, we serve every hospitality market in the state.

Need sign installation for your hotel, resort, or restaurant in Florida? Highmark handles permitting and installation across every Florida market. Call us for a free estimate.

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Our skilled technicians can solve complex access problems where conventional methods are impossible, impractical, or too costly. Once a solution has been identified, they have the capabilities to carry out a wide range of tasks, from inspections and installations to painting and repairs.

Our composite crews include qualified personnel in multi-disciplined trades, in-house engineers, and experienced rope technicians who are certified.

Their certifications prove that the tradespeople you’ve hired can safely use rope access cleaning, maintenance, and repair methods, which are both environmentally friendly and minimally disruptive.

The certified tradespeople can start and finish projects more quickly than those who rely on traditional access methods. Since there is no bulky scaffolding to set up and take down, the total spent on a specific scope of work is reduced and all tasks are completed in an expedient manner, reducing overall downtime.

Safety is our number one priority. The rope access techniques we use are safer than traditional methods. Our technicians work in teams and can assist one another if an incident occurs. Their tools are securely attached to their harnesses, so there’s very little chance of a falling tool injuring people on the ground. Their specialized training also includes rescue techniques, and their harnesses reduce the risk of injury from suspension trauma.

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Diversity and Inclusion

International Partners

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Diversity and Inclusion

International Partners

Learn more

Diversity and Inclusion

International Partners

Learn more

Diversity and Inclusion

International Partners

Learn more

Our nearly 8,000 committed staff members are ready to help.

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