Brand Re-Imaging & Franchise Sign Conversion Services
Complete multi-location sign removal, replacement, and brand conversion for franchises, petroleum stations, banks, and retail chains across Florida. We handle everything from permitting to final brand compliance photography.
What Is Brand Re-Imaging?
When a national brand updates its identity, a petroleum company changes ownership, or a franchise network rolls out new brand standards, hundreds or thousands of signs need to come down and new ones need to go up, often on a compressed timeline with strict brand compliance requirements. Highmark Lighting & Signage specializes in these large-scale brand re-imaging programs across Florida.
Brand re-imaging is more than sign replacement. It is a logistics and project management operation that requires coordinating fabrication deliveries, scheduling installation crews across multiple locations, maintaining brand standard compliance at every site, managing municipal permits in dozens of different jurisdictions, and documenting everything so the brand team can track progress across the entire program.
Unlike many sign companies that treat re-imaging as a side service, Highmark has the equipment fleet, field crews, and project management capability to execute multi-location brand conversions efficiently. We own our trucks, lifts, and heavy equipment, which means we control the schedule and don’t wait on rental availability during busy rollout seasons.
What We Handle
Sign Removal & Disposal
Safe removal of all existing brand signage, including electrical disconnect and proper disposal.
New Sign Installation
Professional installation of complete new brand sign packages, exterior and interior.
LED Conversion
Upgrade to LED lighting during the rebrand to cut energy costs and improve sign brightness.
Permitting
All permit applications, municipal approvals and close-outs handled in every Florida jurisdiction.
Compliance Photography
Detailed photo documentation at each completed site proving brand standard compliance.
Monument & Pylon Updates
Monument sign face replacement, pylon modifications and structural updates to match the new brand.
For programs where the brand team wants aerial documentation of large canopy or pylon replacements across a portfolio, we coordinate with drone and photography specialists to capture it alongside our standard compliance photos.
Owned Equipment, One Point of Contact
Highmark operates its own fleet, Elliott bucket trucks reaching 100+ ft, a semi and lowboy trailer, service trucks, aerial lifts, excavators and skid steers, so a rollout schedule isn’t dependent on rental availability. Signs are manufactured in-house and engineered to Miami-Dade and Broward County hurricane wind-load standards, then installed by our own crews with general liability and workers’ compensation insurance in place. That means one company managing fabrication, permitting, installation and documentation, instead of a facilities team coordinating five different vendors across a state.
Built for Statewide Programs
As a commercial sign company Florida franchises and multi-location brands rely on, Highmark supports custom commercial signs Florida wide and manages commercial sign installation Florida projects from a single storefront refresh to a two-hundred-location rebrand.
Planning a Multi-Location Rebrand?
Questions, answered.
Anything not covered here, our team will walk you through scope, timing and cost.
What does brand re-imaging involve?
How many locations can you convert?
Do you handle permitting for every location?
What documentation do we receive?
Frequently asked questions.
What does brand re-imaging involve?
Replacing or converting signage across multiple locations when a brand updates its identity, coordinated across survey, engineering, permitting, fabrication and installation for every site.
How many locations can you convert?
Programmes range from a handful of sites to conversions involving dozens of locations. Scope and phasing are agreed up front so the schedule is realistic.
Do you handle permitting for every location?
Yes. Permitting is handled per jurisdiction, because sign codes differ between municipalities, and tracked centrally so you see one consolidated status.
What documentation do we receive?
Compliance photography and documentation per site, which is what most brand and facilities teams need to confirm a rollout is complete.
Planning a Multi-Location Rebrand?
Tell us the scope, the site and the timeline. We will come back with next steps and a site survey where it is needed.