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Highmark Lighting and Signage

Brand re-imaging

Brand Re-Imaging & Franchise Sign Conversion Services

Complete multi-location sign removal, replacement, and brand conversion for franchises, petroleum stations, banks, and retail chains across Florida. We handle everything from permitting to final brand compliance photography.

What is brand re-imaging?

When a national brand updates its identity, a petroleum company changes ownership, or a franchise network rolls out new brand standards, hundreds or thousands of signs need to come down and new ones need to go up — often on a compressed timeline with strict brand compliance requirements. Highmark Lighting and Signage specializes in these large-scale brand re-imaging programs across Florida.

Brand re-imaging is more than sign replacement. It is a logistics and project management operation that requires coordinating fabrication deliveries, scheduling installation crews across multiple locations, maintaining brand standard compliance at every site, managing municipal permits in dozens of different jurisdictions, and documenting everything so the brand team can track progress across the entire program.

Unlike many sign companies that treat re-imaging as a side service, Highmark has the equipment fleet, field crews, and project management capability to execute multi-location brand conversions efficiently. We own our trucks, lifts, and heavy equipment — which means we control the schedule and don't wait on rental availability during busy rollout seasons.

Our team has the background and experience to handle complex jobs, such as the following:

Sign removal & disposal

Safe removal of all existing brand signage, including electrical disconnect and proper disposal

New sign installation

Professional installation of complete new brand sign packages — exterior and interior

LED conversion

Upgrade to LED lighting during the rebrand to cut energy costs and improve sign brightness

Permitting

We handle all permit applications, municipal approvals, and close-outs in every Florida jurisdiction

Compliance photography

Detailed photo documentation at each completed site proving brand standard compliance

Monument & pylon updates

Monument sign face replacement, pylon modifications, and structural updates to match new brand

Whether you need to apply protective coating to a widely-used bridge, do routine maintenance on a wind turbine, or clean the windows of a city center high rise, Highmark will find ways to safely reach the most difficult places and do a job that exceeds your expectations, not your budget.

Our skilled technicians can solve complex access problems where conventional methods are impossible, impractical, or too costly. Once a solution has been identified, they have the capabilities to carry out a wide range of tasks, from inspections and installations to painting and repairs.

Our composite crews include qualified personnel in multi-disciplined trades, in-house engineers, and experienced rope technicians who are certified.

Their certifications prove that the tradespeople you’ve hired can safely use rope access cleaning, maintenance, and repair methods, which are both environmentally friendly and minimally disruptive.

The certified tradespeople can start and finish projects more quickly than those who rely on traditional access methods. Since there is no bulky scaffolding to set up and take down, the total spent on a specific scope of work is reduced and all tasks are completed in an expedient manner, reducing overall downtime.

Safety is our number one priority. The rope access techniques we use are safer than traditional methods. Our technicians work in teams and can assist one another if an incident occurs. Their tools are securely attached to their harnesses, so there’s very little chance of a falling tool injuring people on the ground. Their specialized training also includes rescue techniques, and their harnesses reduce the risk of injury from suspension trauma.

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Diversity and Inclusion

International Partners

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Diversity and Inclusion

International Partners

Learn more

Diversity and Inclusion

International Partners

Learn more

Diversity and Inclusion

International Partners

Learn more

Our Team

As a leading college in Paris, we look to engage with our student beyond the conventional design and development school relationship, becoming a partner to the people.

Gilbert Hughes

Proffessor

Gilbert Hughes joined Hub Constructon in 1955 as an estimator/project manager, after previously working months as a laborer.

Erik Genie

Proffessor

Gilbert Hughes joined Hub Constructon in 1955 as an estimator/project manager, after previously working months as a laborer.

Mary Hughes

Proffessor

Gilbert Hughes joined Hub Constructon in 1955 as an estimator/project manager, after previously working months as a laborer.

Our nearly 8,000 committed staff members are ready to help.

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